| 
VSC Kicks Off August Shortbread
Challenge, Promises 10% to Charity
FOR IMMEDIATE RELEASE:
Huntington, VT August 1, 2006--
The slowest month in the gourmet gift sales
calendar is now a food entrepreneur's vision realized. Ann
Zuccardy of Vermont Shortbread Company
announces the official launch of her August Shortbread Challenge,
a summertime promotion designed to turn the gourmet gift market
on its head while generating funds for charity.
In July 2005, IBM Tech-writer-turned-shortbreadpreneur
Zuccardy was experiencing her own shortbread challenge: two
demanding jobs, a new home ravaged by floodwaters; a brand-new
marriage, and a business in flux due to the absence of a commercial
bakery. But where other company owners might buckle under
the pressure, Zuccardy took matters into her own hands. In
the midst of personal chaos, she announced the August Shortbread
Challenge - a goal of 100 shortbread gift box sales in the
month of August, thereby penning the happy ending to her own
shortbread story.
"I am testing my new theory that putting
intentions out into the universe and publicly proclaiming
them helps them materialize, and asking for help are good
things," declared Zuccardy to her audience of hungry
blog readers on http://Vermontshortblog.com.
"I decided to donate 10% of my revenue from this challenge
to a worthy cause if I reach this goal."
Sure as shortbread, the orders came pouring
in, and Zuccardy had sealed her own fate faster than Vermont
Shortbread Company seals up freshly-baked shortbread rounds
to ship off to their list of customers each week. When Hurricane
Katrina hit home for this former New Orleans inner city school
teacher, Zuccardy knew exactly where that ten percent would
go.
2006 has brought blessing for the little
shortbread company that could, and Ann's gourmet gift business
continues to thrive with the addition of a commercial oven
and bakery, the launch of http://Vermontshortbread.com offering
the convenience of online orders, and the acquisition of a
professional baking assistant to pitch in with shortbread
production for an ever-expanding customer base.
This year, Zuccardy's August Shortbread
Challenge is up to 300 shortbread boxes, a goal that seems
conceivable given the growth spurt that Vermont Shortbread
Company has recently experienced. Just as she did last year,
Zuccardy will publish a list of shortbread customers who help
bring her vision to life.
Shortbread fans who would like to see a
portion of their purchase go to a worthy cause may visit http://Vermontshortbread.com
for more information and to place an order.
To read more about Ann Zuccardy's August
Shortbread Challenge, click:
http://www.vermontshortblog.com/2006/07/august_shortbre.html
###
Contact: Ann Zuccardy, Vermont Shortbread
Company
Email: jsaz@gmavt.net
(Back
to Main Page)
|
