|Memorable Marketing: Small
but Significant Ways to Nourish Your Growing Business
Something as ordinary as breakfast can become
instantly delightful when you set out your best china, serve
a tasty quiche, homemade shortbread
with a side of fresh blueberries, and pour chilled mimosas
for a few special guests. Likewise, everyday occurrences in
the life of your business can be transformed into extraordinary
marketing that gets your readers thinking about you and excited
for your service and product offerings.
1. Reach out, make contact.
Just like family and friends, customers
require love, care and feeding
on a regular basis. You need a way to talk to your future
clients that feels personal yet saves you time. An ezine,
or email newsletter, solves the problem. Start building your
contact list if you haven't already. Test out your first few
ezine issues with a f*ree trial account from Constant
Contact or KickstartCart.com.
You'll be surprised at how quickly your fan base grows with
the simple addition of a sign-up form to your website and
a monthly email newsletter that lets you address each one
of your readers personally and privately, in the comfort of
their own home email box!
2. Run a special event or fun contest.
Has customer response been slow lately?
Generate some excitement with a simple but fun contest or
event that readers can easily participate in via email or
forms on your web site. If you're looking to keep your own
production costs down, you can even gear the contest around
your own web marketing - say, by having your readers rate
several newly designed logos, test a product or new technology
you've added, or give their opinion in a quick one-page survey.
When you publish the results of the contest
or event, be sure to include participants' photos and URLs
as an extra exposure boost to say "thanks for playing!"
Good and easy to use survey software to check out: SurveyMonkey.com
3. Give a little bit.
Got a bunch of factory seconds lying around
the warehouse? Fretting over too much free time and not enough
business? Instead of bellyaching about wasted investments
or lamenting over your lack of funds, plant some seeds for
the future. Give a little of your time or resources to a good
cause. Large corporations donate to charitable events as a
way to foster positive relations and spread goodwill. You
can easily do the same and generate good press for your own
I mentioned press. Punctuate the gesture
with a ping to the PR world. Is it wrong to toot your own
horn? When it comes to getting your brand noticed in all the
right places, there's nothing more right. Submit your press
releases to PRWeb.com,
and all the major PR sites. Both you and the organization
to whom you donated to can enjoy the feeling of being part
of a great human interest story that's sure to build brand
awareness and future business.
4. Speaking of stories... share yours.
Someone once told me that blogging was good
for your business, but I didn't find out exactly why until
I took a deep breath and let the real me emerge for all the
world to see. Turns out I was able to naturally attract customers
who share my passion for food, creativity and honest business
practice by sharing weekly tidbits, tales and personal musings
on the VermontShortblog.
You can do the same for your company.
Dip your toe in the blogging waters
and find out if you've got the gift of amazing storytelling.
Set up a blog account - Typepad.com
offers a no-cost introductory trial that will get you initiated
into the ways of the blogging world.
Send a token of appreciation.
The way to your clients' hearts is through
their stomachs. Each month, the majority of shortbreads
we sell serve as business gifts for our customers' customers.
Professionals choose VSC to represent their companies for
three reasons: 1. We put out a truly high-quality gourmet
product. 2. We present our product in simple yet elegant packaging.
3. We can be relied on to deliver in a timely fashion.
When it's time to say, "We appreciate
the work you do," "Thanks for your business,"
or "Happy Holidays," don't forget to surprise and
delight your best clients with a small but meaningful token
of your appreciation in the form of an affordable gift. May
we suggest Vermont
Growing a business from scratch is one
of the most difficult tasks you will ever face in your lifetime.
It takes endless reserves of time, patience, effort, and the
will to keep on going even after you feel flattened by your
mistakes. Keep that chin up, don't forget the good people who
have helped you along in your journey... and always look for
ways to turn mundane occurrences into memorable ones.
Copyright 2006 Vermont Shortbread Company.
All rights reserved.
Copyright 2006 Vermont Shortbread Company.
All rights reserved. This article supplied by Wordfeeder.com
Copywriting and Marketing Services.
Give your best clients a taste of what they're
missing: buttery-rich, authentic Vermont Shortbread. Place
your order for our corporate shortbread, boxed fresh
from the oven and shipped right to your customer's office
doorstep, at http://VermontShortbread.com
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