|Gourmet Gifts: Nurturing Client
Relationships Through Food
If you've ever worked for a large company,
you know that some of the best times are had while noshing
on gourmet gifts of appreciation from your vendors. Nothing
like a Harry and David's basket filled with succulent pears,
fine cheeses, dainty little shortbread
cookies, and tiny jars of wild fruit preserves, to ensure
that yes... the contract will be extended for yet another
Or how about a sake-induced buzz around
the hibachi table with your cubicle mates... sushi works of
art making the rounds as cleavers and hunks of filet mignon
dance in the air. It's these joyous, food-filled moments that
tell us, yes... we're going with the same printing company
for the 12th year in a row. So dig in and drink up... life
is good and we love our service providers!
Great customer care brings long-term business,
but the way to your clients' hearts is through their stomachs.
Edible gifts offer comfort, relieve stress and smooth things
over nicely when negotiations suddenly go sour. They also
fix seemingly unsolvable problems.
I recall a time when my former boss stormed
into the creative director's office and unloaded a mile-long
laundry list of complaints... only to return later with a
large tray of bakery cookies that had been sent to ease our
disgruntled souls. Did we hurl the cookie peace offering to
the floor, stomp our feet defiantly and hand in our resignation
No. We ate the cookies, licked our fingers
and went back to work.
gourmet food gift is a very powerful business tool indeed.
If it wasn't, there woudn't be a space on your tax form where
you can write off meal expenses. But what do you do when you're
a small start-up, and Omaha Steaks, Godiva Chocolates and
Williams-Sonoma bottled creations are a wee bit beyond your
Well, you might consider one of the many
gift providers who offer the convenience of internet shopping
plus the quality, freshness, and personalized service that
only a fellow small biz owner can promise.
Indeed, virtual consultants and gourmet
gift-seekers need only look as far as their computer to discover
the service-with-a-smile Mom and Pop shop equivalent of the
downtown bakery with the aroma of warm rolls wafting out;
the local orchard where you can get a sumptious homemade fruit
pie to go, or that quaint little corner candy shop that dips
their own chocolates.
Got a client in mind whom you'd love to
express your thanks with a tasty token of appreciation? No,
you can't buy them dinner at one of the local hot spots if
they're across the country... but it's easy enough to send
them food by mail.
Make your gourmet selection at any one of
the fine online establishments bearing gifts of real, fresh
food. Place your order via online shopping cart and have your
edible gift delivered within one to two weeks.
Imagine how delighted your client will be
to open the surprise parcel and uncover a delectable gift
of freshly baked cookies, crisp crackers and zesty spreads...
gourmet cheese, fine wine, or any number of other ingestible
delights that can be ordered on the web with little to no
fanfare. And the best part is, most online own food business
owners frequently offer reduced rates on their products if
you express interest in bulk ordering from them on a regular
Millions of creative online entrepreneurs
offer unique food gifts that speak of handcrafted ingenuity,
quality ingredients and sleek packaging that will reflect
your professionalism. Put your gift-giving responsibility
in their loving care and it's almost as good as saying to
your customers, "I prepared this delicious food for you with
my own two hands."
Yes, an edible conversation piece will keep
you in the mind of your best clients for sure. In a world
where high-speed connections rule the day and common courtesy
has gone the way of the 50 cent cup of coffee... isn't it
nice to know that you can still count on gourmet gifts to
foster positive client relations?
Copyright 2006 Vermont Shortbread Company.
All rights reserved. This article supplied by Wordfeeder.com
Copywriting and Marketing Services.
Give your best clients a taste of what they're
missing: buttery-rich, authentic Vermont Shortbread. Place
your online order for our corporate shortbread, boxed fresh
from the oven and shipped right to your customer's office
doorstep, at http://VermontShortbread.com
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